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Q&A with Toby Southgate, CEO, UK & Ireland at The Brand Union: “For an average consumer the value of brand is down to making the right choice”
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Expert Board

  • Tim Crow

    Chief Executive Officer,
    Synergy, London

    Tim became Synergy CEO in 2007 and has consulted on major brands for over 20 years and worked in 50 countries.

    Tim is a business leader of the Marketing Society and an expert in Sponsorship Strategy, Contract Negotiation, Exploitation Planning and Olympics.

Articles

  • London Olympics 2012: Sponsorship Challenges

    With less than a year to go to London 2012, Olympic sponsorship is virtually sold out, with over 50 partners signed up at global and domestic level by the IOC and LOCOG in deals worth $2billion combined.

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Call for interviewees 2012

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Interview

Toby Southgate, CEO, UK & Ireland at The Brand Union:

“For an average consumer the value of branding is down to making the right choice”

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

Sara Jones
Anthem Worldwide

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Emily Stubbins
Hyperquake

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Cheryl Swanson
Toniq LLC

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

Darren Foley
Pearlfisher

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Greg Taylor
Elmwood

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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