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Sustainable Brands Conference 2012
  • Tony Lyons

    Associate Design Director,
    Landor Associates, Hamburg

    Tony has over nineteen years experience within the design industry. He enjoys the challenge of creating the visual interpretation of brand values, helping to define the role that brands and corporate design play in driving company growth and business development.

    Prior to joining Landor Associates in Hamburg, Tony was a founding partner in the multidisciplinary agency via 4 Design. Here he worked on a broad range of projects with a diverse range of clients, including Deutsche Bank, Haufe Mediengruppe, Steelcase and Villeroy & Boch.

    Tony started his career with frog design in California, later transferring to Germany, where he helped initiate and fulfil branding and graphic design projects in Europe. At frog design he worked with various clients including IBM, Opel, Philips, Rosenthal and Steve's Ice Cream.

    Born in the UK, Tony studied graphic design for four years, winning a Royal Society of Arts Design Bursary in his final year. He speaks German fluently.

Expert Comments:

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Call for interviewees 2012

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Call for interviewees 2012

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Top 10 consumer trends in 2012

Research by Euromonitor International

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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