Marketing articles often refer to the ubiquitous “she” consumer and shopper, simply assuming that men are not a factor in most shopping occasions.
The economy may be showing green shoots, but the need to boost the high street has never been greater—statistics from the British Retail Consortium show that footfall on UK high streets dropped 5% in August 2013 compared to the same month last year, while online sales rose 13% between August and September (the highest rise in 13 years) according to IMRG Capgemini’s e-Retail Sales Index.
We’re passionate about the role great insights play in design at The Big Picture; but sometimes we see that that it isn’t widely enough understood. That’s why we’ve recently launched Design In Sight—a student design competition with a difference.
On the 27th of June, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. With this campaign, breweries, including SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors, try to change the image of beer and combat falling sales.
The opportunity here is to abandon the idea of solving a ‘niche’ need, redefine our focus and to champion a different way to eat.
How fearful are you of losing what you have, versus how excited you are about what you could gain? The chances are your answer relates to the size of the prize, the risk and the reward.
Vending machines have a long history dating back to 215BC. Greek mathematician Hero created the first vending machine dispensing holy water in exchange for a coin. Now fast forward to 1880 where the more modern style vending machine was created in London dispensing postcards. From there, it didn’t take long for vending machines to pop up in the U.S. and the rest of the world.
Even whilst in the depths of recession, contrary to expectation it seems that luxury brands were able to maintain their popularity and thrive. Traditionally luxury brands have stood the test of time, but what drives the constant demand? When looking at the prestige brand marketplace, there are certain key attributes among the most successful from which aspiring brands can learn.