There are many amazing facts about the Internet. There are 2.2 billion users around world, making 100 billion searches every month. 60 seconds is a long time in the life of the World Wide Web—Amazon will make $83,000 in sales, 72 hours of video will be uploaded to Youtube, 70 new domains will be registered and 571 new websites will be created.
What does a Western design agency working with Russian brands need to know? David Rogers, founder and Creative Director of brand & packaging design company Pure, looks at the emergence of packaging design in Russia that blends East with West.
Essentially the success of storytelling comes down to giving consumers the opportunity to indulge in one-to-one storytelling as we combine the brands’ and retailers’ story with our own.
Marketing articles often refer to the ubiquitous “she” consumer and shopper, simply assuming that men are not a factor in most shopping occasions.
The economy may be showing green shoots, but the need to boost the high street has never been greater—statistics from the British Retail Consortium show that footfall on UK high streets dropped 5% in August 2013 compared to the same month last year, while online sales rose 13% between August and September (the highest rise in 13 years) according to IMRG Capgemini’s e-Retail Sales Index.
We’re passionate about the role great insights play in design at The Big Picture; but sometimes we see that that it isn’t widely enough understood. That’s why we’ve recently launched Design In Sight—a student design competition with a difference.
On the 27th of June, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. With this campaign, breweries, including SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors, try to change the image of beer and combat falling sales.
The opportunity here is to abandon the idea of solving a ‘niche’ need, redefine our focus and to champion a different way to eat.