With the average consumer spending a small fortune on Christmas Day, brands are keen to capitalise on this and provide the answer for weary shoppers seeking the perfect groceries and gifts.
Since the big reveal of the Apple Watch last month, there has been some speculation on why the long-anticipated product ditched Apple's famous 'i' prefix. We were expecting the ‘iWatch,’ but what we got was the Apple Watch—or rather, the Apple logo, followed simply by the word ‘Watch’.
The fashion buzzword of the year is ‘normcore’. The New York-based trend forecasting group K-Hole coined it, and the New York magazine made it a household term, and now Gap is using it to sell its clothes.
I turned the page of Grazia a few weeks ago to See Diet Coke’s latest press advert, which was essentially an image of a naked male torso alongside the copy line: “There’s nothing like a six pack to put a smile on your face”, apart from it didn’t.
Understanding the history of packaging provides insights into some modern day trends. In search of those insights, I went back to the origins of packaging—many hundreds of thousands of years, to the early hunter-gatherers.
The days of traditional display advertising are numbered. Programmatic is relevant, cost effective, targeted and what’s more – it provides instant returns.
The revelation earlier this year that Pizza Express serves Halal chicken in every chicken dish without stating it on the menu was another dent in consumer confidence in brands following the horse meat scandal of last year.
The best digital brands never stand still. The key to survival will be learning from what works, constantly trying new things and continually seeking to improve.