Over the last few years, Brands everywhere have been adopting more personal and emotional narratives in their story telling. These stories have been about putting peoples life experiences first whilst the brand is happy to play the supporting role.
Some brands have really stood the test of time, ebbing and flowing but importantly surviving the lean times and flourishing when the zeitgeist allows them to really shine. Brands such as Levi's, Converse, Colgate, Ford, Wall's Sausages, Coca-Cola, all have the absolute right to talk about heritage and often do…
I was catching up on Glastonbury highlights with my youngest last weekend. Ed Sheeran kicks-off with Lego House and she joins in, “I'm gonna pick up the pieces, and build a Lego House”. She then proceeds to tell me his latest album is the fastest selling of the year, with 182,000 downloads in a week!
Coca-Cola has just launched the ‘2nd Lives’ campaign, turning plastic bottle caps into a range of 16 different, useful objects. Water guns, whistles, paint brushes, pencil sharpeners and bubble-makers give the packaging life after use, but also begs the question—is this brand citizenship or just clever and creative marketing?
At the beginning of 2014, Time named collaborative consumption as one of the “10 ideas that will change the world.” Collaborative consumption describes a shift in consumer values, from ownership to access. Together, communities and even entire cities are using less by renting, sharing, swapping and bartering products on a scale never experienced before.
Following the sixteenth FAB Awards, juror Nicola Davies, Planning Director at Sid Lee Amsterdam, reflects on the FABulous ceremony.
I wrote here a while ago on the topic of B2B design, which often takes a back seat. Some see B2B Design as something that lacks or perhaps doesn’t require a great deal of creative inspiration, after all, anything that has anything at all to do with business is purely based on rationality or cost, right?
Today the majority of brands have embraced a cross media approach, striving to connect on a more personal level and are actively creating integrated cross channel touch points.