This past Superbowl, Coca Cola once again dipped its toes into the arena of cultural relevance by introducing their controversial America is Beautiful campaign.
Design is a bit like magic. It can be hard to see how it works, but is actually powered by a mixture of skill and science.
Last week a contact of ours kindly passed on our details to a major London brewery who were looking for some new designs to be developed for their range of next season's ales. Ideally we heard, they were looking for a new, small, dynamic and local agency to help them.
The ever-more desirable lifestyle package is driving phenomenal growth in the hotel and hospitality sector—from boutique, to one-night only to the new and increasingly popular trend for multi-brand hotels.
This is the most fascinating time of the year. One day we are reflecting on the year behind us, taking stock of what has been accomplished and enjoying a well-deserved break. And the very next day we are starting from zero. New dreams, new promises and new goals to reach. For the business world, it’s just like the first day of school. The best chance to purge, get organized and most importantly, think and act differently.
Most seasoned marketer know that mothers are the ‘gate-keeper’ of the household; controlling 80% of UK domestic spending, making most of the important family decisions around food, money, housing, and in all likelihood driving the main financial decisions in the home by 2020.
According to economists, banks and politicians, we are still in a recession, yet the confectionery segment shows continued growth. NPD has risen year on year since 2007, increasing a staggering 89% with a raft of new brands launched in 2013.
Trends in packaging fluctuate, reflecting what’s important to us as consumers. As we move out of recession, we want to feel special—that we can afford some of life’s little luxuries. We also demand more—more knowledge about the product (and packaging) that we buy and expectations that major brands and retailers are environmentally responsible.