Getting products to stand out is definitely harder than ever. It’s not just about great looking packs, but about ensuring that brands express their values more via packaging than ever before.
Consumers want unique content; quirkiness and novelty isn’t enough anymore. Instead, the experience has to be useful, engaging, timesaving or shareable.
Romantic love has the most visual clichés associated with it, often in the form of scenarios: proffering bunches of red roses, drinking champagne, sharing food, hugs and kisses, offering chocolate, a ring, or other jewelry—the list goes on.
Around Valentine’s Day, consumers may venture into stores—both on the high street and online—to purchase a one-time gift, but this creates an opportunity for brands to engage that consumer and keep them around for longer.
The digital world has already begun to take advantage of personalisation, using the blizzard of personal data generated by our online behaviour and shopping habits to create emails, ad placements, special offers and website experiences that are tailored to our specific needs and profile.
The prolonged relevance of the app economy rests on its ability to redefine its purpose and maintain concurrence with the evolving digital landscape.
We work on a lot of naming projects, and it is inordinately difficult to get right for all the reasons mentioned above—meaning, relevance, translate-ability. Bolt on the added complexity of subjectivity—whether people even like or respond to it or not – and you've got all sorts of issues.
A study by Nielsen reported that in the US, YouTube now reaches more 18-34 year olds than any TV network. This is a staggering fact which simply highlights the importance for brands to understand and use this platform appropriately.