I would encourage all marketers to consider the entirety of the retail experience – not just the products, not just the efficient placement or the scientific pricing. But not from behind their desks. You just can’t escape the constraints of your conscious mind there.
Whether you’re a big successful brand design agency that keeps busy throughout a year, or a small independent studio putting on a good face while merely struggling to survive, one day your business development may see a dead end unexpectedly.
The most important way of communicating the value and impact of design in business is by measuring its true effectiveness.
Brand strategy is about making thevvision of the brand fulfill the business’ objectives. Brand teams should ask themselves three questions.
Half of the world’s population lives in cities, yet cities are responsible for 75% of the world’s carbon emissions. This is why the more enlightened of city leaders are setting up ‘future city’ initiatives to create better urban spaces for us to live and work in.
Back home in Colombia when I was still only in my third semester of uni, I got a placement as a copywriter at Lowe. It was my first real work experience. There was this family that sold art and design books out of the back of a van and did the rounds through every agency in Bogotá. They would park out the front and all the creatives would rush down to buy their books.
Working in the area of sustainable communications I always seek new examples of responsible marketing. Although it has been just about two years since Patagonia's campaign, the speed of innovation and information already requires some newer and fresher solutions from marketers.
This past Superbowl, Coca Cola once again dipped its toes into the arena of cultural relevance by introducing their controversial America is Beautiful campaign.