popular Consumer Insight
Technological 'native-ness' is not the only trait that differs the two younger consumer age groups, a research by the Futures Company finds.
Interestingly, they rely on 'family and friends' referrals more than Gen X and Boomers, while rate ease of doing business over the vendor's reputation for superior quality.
The study found that 72% of the U.S. Centennials agreed that "having new stuff was overrated when what I had already was good enough."
In its latest report "Elastic Generation," the agency reveals findings on mindset, behaviour and attitudes of the UK's 50-69 year olds.
The majority of the surveyed teenagers (74%) believe that businesses must be responsible for creating a 'better world;' 74% agree that companies should pursue social and environmental causes as their core activity, rather than just donate to charities.
Age cannot be regarded a crucial factor of digital behaviour, but a mix of cultural and economic experiences is what defines our digital "fluency."
In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting.
Status, from a sociological perspective is a position or standing to which varying degrees of responsibility or privilege are attached. The precise ruler someone is measured by may vary depending on culture and values, but overall the essence is the same—how you are viewed and recognised relative to others.