London-based designer Moritz Waldemeyer has collaborated with Bombay Sapphire to create a stunning and highly imaginative visualisation of the special distillation process used in the production of the premium gin in the iconic blue bottle. The Bombay Sapphire Vapour Infusion Piece combines the most advanced lighting technology with hand-crafted skills, juxtaposing the contemporary and traditional attributes of Bombay Sapphire in an intriguing and beautiful way.

In November 2010, Bombay Sapphire, which made an awesome sea-life inspired 3D projection onto the Queen’s House at the Old Royal Naval College in London last fall, issued a call for new stunning ideas to be converted into a three-dimension visual picture on one of the most iconic buildings of the world. On April 1, the winner was selected—Facebook community, which voted for the most stunning work, chose the concept of the Cube of Rubic projection conceived by Erjola Veliaj from Albania to be the next Bombay Sapphire’s 3D installation.

In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life. Here we collected both projects with a social twist, revolving around the idea of making a city a better place to live, and works with a vivid advertising component, such as branded bus shelters, giant interactive billboards and shop windows, which broadened physical borders of the cities.

This fall, Bombay Sapphire® Gin and Russell and Danny Simmons’ Rush Philanthropic Arts Foundation teamed up to create the Bombay Sapphire Artisan Series—a nationwide search to discover the next big names in both urban photography and multi-media art. During a series of regional gallery events, twenty artists from these two categories were shortlisted and invited to Miami for a grand finale event during Art Basel. After much deliberation, a jury panel selected Washington, DC photographer Stan Squirewell and Miami artist Jorge Cavalier as the first ever winners of the Bombay Sapphire Artisan Series. Both artists will have their work installed at the Rush Arts Gallery in Manhattan from January 13 to 27, 2011.

Independent Film Channel (IFC) and Bombay Sapphire teamed up to create a detailed story about quality, taking the iconic gin brand as the example of perfection. The website of the Channel now features a documentary film ‘The Culture of Quality. The Artisans,’ which helps viewers get a better insight into the wonderful world of real gin and learn a lot about how it’s made.

Webb deVlam have completed a project for Bombay Sapphire—a Limited Edition prestige presentation pack featuring a handcrafted bottle, presentation case and a booklet describing the history of the brand and the design and development of the Limited Edition. The stopper was designed by Garrard under the direction of its creative director Stephen Webster. The luxury bottle and gift pack celebrate the 250th anniversary of the secret recipe on which Bombay Sapphire gin is based.