‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
$900.8 billion worth, showing +24% growth in brand value, the technology category is headed by Apple ($246.9 billion, + 67%), Google ($173.6 billion, +9%) and Microsoft ($115.5 billion, + 28%).
And they are: Apple, Lego and Twitter respectively.
Interestingly, many successful consumer brands such as PepsiCo, Nike, Facebook, McDonald's or Unilever are absent from the ranking.
Google has swapped places with Apple and named the most valuable brand.
Nir Wegrzyn asks, how do brands account their price point to the consumer when private label is becoming increasingly savvy?