
Casa Rex, a multi-awarded international design consultancy with offices in São Paulo and London, has created a special limited edition packaging design for SKYY Vodka, which is produced locally...
2 February 2012

After the release of its fabulous 2012 calendar featuring Mila Jovovich, Campari has launched ‘The Expectation’ (‘L’attesa’)a new ad campaign with a philosophic tagline 'The expectation of pleasure is itself...
30 November 2011

With the year 2012 coming soon (which may be the last one, according to Mayan predictions), brands get busy making divine calendars...
28 October 2011

Gruppo Campari’s Cabo Wabo Tequila has kicked off a new marketing campaign featuring Mick Fleetwood, founder of the famous Fleetwood Mac band and singer-songwriter Nicole Atkins. The musicians will be the first two to act to front the Off The Record music...
12 October 2011

Campari manages to merge beauty, time, fashion, intense taste and colour of the bitter. How? By launching its awesome calendars featuring most stylish celebrities, who can represent...
25 July 2011

What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury)...
13 July 2011

Wild Turkey is expanding its portfolio with the addition of Wild Turkey 81 Kentucky Straight Bourbon Whiskey. The first whiskey solely crafted by Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, Wild Turkey 81 was...
9 June 2011

Expanding its innovative, award-winning line of vodkas made with all natural ingredients, SKYY® Vodka introduces new SKYY Infusions® Dragon Fruit and SKYY Infusions Blood Orange—the first of their kind available in the U.S. Inspired by exotic locales and current culinary...
2 February 2011

In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits has recognized the trend and responded by launching “
4 November 2010

SKYY® Vodka announced a new ad campaign featuring bold, vibrant imagery that is provocative and engaging. The prints are shot by photographer Raymond Meier...
29 September 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
