
Many alcohol brands including Bacardi and Stella Artois support awards that recognize the best bartenders in the corresponding categories, but...
9 May 2012

Campari America’s 157-years old bourbon brand Wild Turkey, has launched it first-ever television advertising campaign.
3 May 2012

SKYY Vodka will unveil the new flavored vodka SKYY Infusions Coconut tomorrow, on April 21 at a star-studded party at poolside haven in the Coachella Valley desert.
20 April 2012

Casa Rex, a multi-awarded international design consultancy with offices in São Paulo and London, has created a special limited edition packaging design for SKYY Vodka, which is produced locally...
2 February 2012

After the release of its fabulous 2012 calendar featuring Mila Jovovich, Campari has launched ‘The Expectation’ (‘L’attesa’)a new ad campaign with a philosophic tagline 'The expectation of pleasure is itself...
30 November 2011

With the year 2012 coming soon (which may be the last one, according to Mayan predictions), brands get busy making divine calendars...
28 October 2011

Gruppo Campari’s Cabo Wabo Tequila has kicked off a new marketing campaign featuring Mick Fleetwood, founder of the famous Fleetwood Mac band and singer-songwriter Nicole Atkins. The musicians will be the first two to act to front the Off The Record music...
12 October 2011

Campari manages to merge beauty, time, fashion, intense taste and colour of the bitter. How? By launching its awesome calendars featuring most stylish celebrities, who can represent...
25 July 2011

What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury)...
13 July 2011

Wild Turkey is expanding its portfolio with the addition of Wild Turkey 81 Kentucky Straight Bourbon Whiskey. The first whiskey solely crafted by Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, Wild Turkey 81 was...
9 June 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

