
Chivas Regal, the world’s leading luxury Scotch whisky, is continuing its association with contemporary design by teaming up with...
24 November 2011

Original luxury Scotch whisky Chivas Regal is launching an innovative campaign in Travel Retail to reward travellers with genuine added value. In partnership with private nightclub Le Baron, ‘The Art of Hosting’ campaign includes a limited edition gift-pack, in-store displays...
18 October 2011

This month, Pernod Ricard Travel Retail is running an exclusive promotion in Dubai Duty Free offering customers the chance to win one of three original works of art inspired by Chivas Regal 12 year old, 18 year old and 25 year old. The campaign aims to build...
1 August 2011

Chivas Regal, a luxury Scotch whisky brand who's been an Official Partner of the Festival de Cannes for the third year, has announced its new collaboration with an international non-profit FilmAid organization.
16 May 2011

Following the successful launch of “The Age Matters campaign” in Travel Retail last year, this May Chivas Brothers continues to advocate the importance and value of the age statements to consumers - again, in Australian...
11 May 2011

British luxury brands Chivas Regal and Vivienne Westwood announced a new collaboration at London Fashion Week—the limited edition Chivas Regal 18 Year Old by Vivienne Westwood.One of the world’s most acclaimed fashion designers,...
23 February 2011

Coley Porter Bell has designed one of the world's most exclusive whiskies, the Royal Salute 62 Gun Salute, which was conceived as the Ultra Prestige flagship of the Royal Salute range and will retail at over US$...
1 February 2011

Australian professional golfer Marcus Fraser, winner of the 2010 Ballantine's Championship, has collaborated with Ballantine's Master Blender Sandy Hyslop to create the 2011 Championship Blend.
25 January 2011

To celebrate the 50th anniversary of DFS Galleria in Abu Dhabi Duty Free this summer, Chivas Brothers raised US$21,712 for The Smile Train charity, by donating US$2 from every bottle of Chivas Regal purchased.
10 November 2010

Iconic international luxury brands Christian Lacroix and Chivas Regal have extended their exclusive partnership, unveiling Chivas 18 Year Old by Christian Lacroix. Following the success of the award-winning Chivas...
13 October 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

