The whiskey company Chivas Brothers, a part of Pernod Ricard international group of companies, has presented one of its rarest blends, the ultra-premium Chivas Regal The Icon. The luxurious decanter and the outer case were designed by the brand consultancy Coley Porter Bell.
Pernod Ricard’s luxurious whisky Chivas Regal 12 YO launches a new creative initiative— the annual collaborations with famous people of art and craft aimed to create limited-edition series of packaging inspired by gentlemen style, masculinity and craftsmanship called ‘Made for Gentlemen’. The brand has debuted the first collaboration of this kind with British luxury shoe designer Tim Little, the owner and creative director of a male shoe brand Grenson, who designed a collectible tin featuring a stylish deconstruction of classic English leather shoes.
Original luxury Scotch whisky Chivas Regal is launching an innovative campaign in Travel Retail to reward travellers with genuine added value. In partnership with private nightclub Le Baron, ‘The Art of Hosting’ campaign includes a limited edition gift-pack, in-store displays and an exclusive website which brings entertaining at home to life as a sensory, 360 degree, virtual party experience.
This month, Pernod Ricard Travel Retail is running an exclusive promotion in Dubai Duty Free offering customers the chance to win one of three original works of art inspired by Chivas Regal 12 year old, 18 year old and 25 year old. The campaign aims to build brand awareness and promote the relevance of the age statement on luxury Scotch whiskies.
Following the successful launch of “The Age Matters campaign” in Travel Retail last year, this May Chivas Brothers continues to advocate the importance and value of the age statements to consumers – again, in Australian airport. The aim of the campaign is to enable consumers to understand fully the age statement and to appreciate the value of the premium product they are purchasing.