The new bottle has been launched in travel retail for $3,500; the global roll out is slated for September 2015.
Three limited-edition outer cases “The Drop” encapsulate the idea of purity and movement.
Chivas Regal has launched The Chivas Brothers’ Blend to be distributed exclusively to the global travel retail channel.
Chivas Regal launches a new creative initiative— the annual collaborations with famous people of art and craft aimed to create limited-edition series of packaging.
The brand has developed a new brand world and inspiring interactive activation guidelines, showcasing New York's Manhattan of early 1920s.
Chivas Regal, the world’s leading luxury Scotch whisky, is continuing its association with contemporary design by teaming up with...
Original luxury Scotch whisky Chivas Regal is launching an innovative campaign in Travel Retail to reward travellers with genuine added value. In partnership with private nightclub Le Baron, ‘The Art of Hosting’ campaign includes a limited edition gift-pack, in-store displays and an exclusive website which brings entertaining at home to life as a sensory, 360 degree, virtual party experience.
This month, Pernod Ricard Travel Retail is running an exclusive promotion in Dubai Duty Free offering customers the chance to win one of three original works of art inspired by Chivas Regal 12 year old, 18 year old and 25 year old. The campaign aims to build brand awareness and promote the relevance of the age statement on luxury Scotch whiskies.