Marks & Spencer has brought together legendary children’s stories in its latest Christmas TV ad starring a roster of celebrities. The commercial with an orchestral soundtrack features Rosie Huntington-Whitely, David Gandy and Helena Bonham-Carter who present M&S goods—the apparel, accessories and food—in iconic scenes from Alice in Wonderland, Red Riding Hood, Aladdin and The Wizard of Oz.

The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London

It’s that time of year again here in the UK. Our TV screens are being hit with a blizzard of yuletide advertising. The retailers in particular vie for bragging rights as to who has the best ‘Christmas campaign’. This time around, Waitrose and John Lewis particularly struck me. For international readers, Waitrose is the chain of supermarkets of the John Lewis Partnership, which also has a chain of department stores called, you guessed it, ‘John Lewis’.