In April, Stuart Chapman, the Associate Director of the design research agency The Big Picture, spoke at the inaugural Popsop Practicum event in Moscow about the role of research, specific methodologies and how design research is different from all other types of research. Back then, we made this interview with Stuart for the Russian journal Wtpack.ru. Now we publish it in English here.

We’ve spoken to Stuart Costley, Senior Vice President of the recently opened U.S. office of the design research company The Big Picture, about why a good design research is not just a ‘pack research,’ and why the recognition of the value of good design has increased among clients.