The brand teamed up with DraftFCB Johannesburg and the digital agency Hellocomputer to build an outdoor bike trail that imitated a traditional website.
Do you want some silence these holidays? Sit quietly and rest on your cozy couch? With all the families dinners with talkative aunts and noisy nephews this would be a difficult thing to do. KFC is here to help you.
New ideas are often sourced from previous approaches. Miller Lite has returned to the old ‘It’s Miller Time’ tagline (now it has a new meaning) to encourage Americans to spend more time with their friends—not only for a beer. While in the previous campaigns under this slogan, which was used by Miller High Life in 1970’s and then returned for Miller Lite from 1997 to 2002, beer was positioned as a reward after hard work, now the focus got shifted to sociability. The new U.S. campaign, which is set to roll across multiple platforms including TV, social media and print, is to help the Miller Lite beer, which is the fourth biggest-selling beer brands in the USA, revive since its overall shipments dropped by 4.3 percent last year, CNBC reports.