To promote its women's products, Under Armour has launched an inspiring campaign by Droga5, focused around strong dedication and inner strength that can drive anyone to success.
Newcastle Brown Ale saves the effort and opts a simple two-element on Twitter engagement instead of making up complicated consumer engagement initiatives.
Coca-Cola Zero wants to help people feel less awkward in their traditional, still usually ridiculous Christmas sweaters.
On the eve of the U.S. Independence Day, July 4, the British beer brand Newcastle Brown Ale encouraged Americans to “enjoy American freedom by celebrating British rule” before the actual date.
The digital music-streaming service Spotify has launched a U.S. campaign to reach a broader audience. The new “For Music” promotion, developed by Droga5, includes two commercials on TV and in the digital space. The first 30-second ad aired during NBC’s season premiere “The Voice” on March 25, and the extended version arrived on the same day during other shows. The service’s first-ever campaign will also include display and video ads to be launched on major online platforms such as Yahoo, AOL and Viacom networks.
Coke Zero is launching a new U.S. campaign, revolving around the NCAA men’s basketball tournament. The brand, which was created as a male-targeted diet version of Coca-Cola, is highlighting this “men” twist in the new advertising effort, developed by Droga5. The tagline of the new campaign, “It’s Not Your Fault,” plays around the men’s right to be in the game, even when they are at work.
PUMA launches a totally new cross-category platform, which includes marketing campaign as well as innovative additions to the brand's major product categories, Football, Running, Training, Golf and Fitness. The name of the new platform is "The Nature of Performance," and it is designed to tie the brand’s performance categories even closer using one distinct approach, “a consistent voice, look and feel,” writes the company in the press note.
PUMA has decided to find an answer to an eternal question many people would like to know—whether soccer fans love their team more than their wives and girlfriends.