Jan Isakovic, CEO from Storesense Expo explains why venue owners, event organisers and exhibitors are entering a new phase of engagement.
Visitors to the exhibition will see conceptual artworks reflecting creative vision of the future of moving, driving and, overall, travelling in space.
The exhibit called The Green Label Gallery will be hosted at Museumplain and coincide with another youth-targeting event—European Dew Tour Am Series—a daylong amateur sports competition.
The visitors to the gallery will see a TV-installation broadcasting a “blue movie,” an amorphous paper sculpture, as well as a psychodelic watercolor featuring midnight sunbathers.
The sportswear giant is inviting its fans to visit a dedicated exhibition that will feature the footwear silhouette re-imagined by such celebrities as Kate Moss, Naomi Campbell, Sir Elton John, Boy George, Sharleen Spiteri, Carl Hopgood, Judy Blame and Kylie Minogue to name a few.
The article explores the latest examples of how brands use the nomad style to deliver professional insight, art inspiration and social life knowledge to masses.
The exhibition runs at London’s Saatchi Gallery from July 31 through September 1.
The brand has rolled out the TRANSFORM TODAY campaign in the U.S. with the opening of an interactive art exhibition in Brooklyn, Williamsburg, June 22 – June 29.