popular Consumer Insight
The London-based advertising agency isobel has conducted an online survey among 1250 UK adults in December 2013 to discover the happiest brands in the UK.
Most brands are traditionally divided into groups related to a consumer’s profession, personal interests, age, sex or nationality, and this influences the choice of marketing...
P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline 'Touching lives, improving life' P&G will promote its corporate image on a variety of its brands.
On April 29, Prince William and Catherine Middleton (now the Duke and the Duchess of Cambridge) said “I will” at Westminster Abbey—and the time ahead one of the biggest events in Great Britain was a very busy period for brands and advertisers
Procter & Gamble is adding retro style to the campaign for its Fairy brand. This year the hand dishwash is turning 50, so the company decided to commemorate the date and remember old days. The new promo-materials feature Nanette Newman, who starred in its 1980s spots in the newly launched campaign to promote the iconic bottle.
With Valentine’s day looming, brands have a great excuse to jump on a new campaign brand-wagon. (albeit a short-lived one). Heineken Italy, for example, has timed the launch of its new ‘Beer Gloss’ lip gloss for women with this romantic occasion. Fine for a quick kiss maybe but what’s the secret to everlasting love?