No matter how much we talk about a dialogue with consumers, in practice, it is almost nonexistent. In the […]
Walmart is about to launch a new labeling that will mark the products made by women-owned companies. The new sign will be appearing on a range of products, from lingerie to food stuff, starting September. This logo, inspired by the gender equity movement and the action to support women in business, will join the collection of other value-driven marks.
The struggle for women’s independence is experiencing a spike in the past five years. Gender roles are being modified, with a greater shift being made towards dominance of women. Men are adopting new behaviors, shifting towards more sensitive, family-oriented lifestyles, trading in ambitious career goals for a home comfort, while women do the reverse. The voice of a woman is heard now, defending and demanding, destroying the old gender stereotypes, making businesses delete all kinds of sexist implicating from their products. Below, there’s a recap of the brightest and most engaging feminism-themed initiatives that have emerged throughout the past months.