Kraft Foods' Trident Kicks off 'See What Unfolds,' the First-Ever Global Campaign
Kraft Food’s chewing gum brand Trident has launched a debut global campaign, which celebrates all the...
10 April 2012
Orbit Spotlight Series Contest Searching for New Package Designs
Wrigley’s Orbit chewing gum is running a new socializing initiative that combines fun and creativeness in a Facebook app. The Facebook initiative is the second phase of the digital campaign...
9 January 2012
Wrigley Promotes the New Orbit Gum in Russia
Wrigley’s Orbit runs a new ad campaign in Russia. Created by BBDO Moscow, Digital BBDO and
28 November 2011
Wrigley Is Celebrating Its 100th Anniversary in the UK
As it turns out, 2011 is a year of milestone anniversaries for a number of global brands—Coca-Cola celebrated its 125th anniversary in May,
31 October 2011
Wrigley Building Buzz for Its 5 Brand
Wrigley is aimed to recruit more players to join the alternative-reality game called ‘The Human Preservation Project’.
24 August 2011
Kraft Foods' Stride Launches a New TV Campaign Starring Shaun White
Today Kraft Foods' Stride is launching a new TV campaign by JWT, New York, starring extreme sports star Shaun White. The 'cool' teenager-oriented gum has redesigned its packaging, improved flavors and upgraded its name...
13 June 2011
Gum Art: 7 Aspiring Artists Create Sculptures Using Mentos
Art has no boundaries. Materials, theme, sizes, colours—this is up to the creators to choose. Mentos US invited seven sculptures to come up with their creations made of chewing gum instead of conventional materials such as gesso and clay. The results of this unique...
4 March 2011
LFH Gets in the Flow with New Chewing Gum from Fazer
LFH has created the branding and packaging for new Xylimax Flow chewing gum from Fazer, Finland's largest confectionery business.
17 September 2010
Wrigley's Juicy Fruit Makes Your Talk 'Sweet'
Wrigley's Juicy Fruit is continuing to deliver sweet things to brighten up our day. Having provided its fans with an opportunity to listen to a cute serenading unicorn (quite a unique thing, actually), now the...
12 August 2010
Wrigley's Orbit Releases 'Dirty' Shorts
Wrigley's Orbit, the chewing gum brand, has launched the first spot “The Prom Date” from the “Gum Dirty” series developed by Ben Silverman's IAC-owned studio Electus and DumbDumb, which is owned and run...
14 June 2010
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