popular Consumer Insight
The nationwide leader of the most loved brands is followed by Cadbury, Walkers, Heinz, BBC1, Google, Kellogg's, Boots, Tesco and ITV.
The London-based advertising agency isobel has conducted an online survey among 1250 UK adults in December 2013 to discover the happiest brands in the UK.
Most brands are traditionally divided into groups related to a consumer’s profession, personal interests, age, sex or nationality, and this influences the choice of marketing...
Isobel have created a new campaign for Kettle which aims to re-assert Kettle's position as the ultimate hand cooked chip.
Enhancing reality using new technology is always fun (numerous campaigns with QR-codes, which have been gaining momentum over the last months prove this). But this ‘code’ way of adding new features to the surrounding world is not the only way to make it look different: recently, Grand Marnier launched a new integrated campaign ‘Welcome To The Sunset Hour,’ which includes an innovative new app, enabling users to turn any picture on their phone into a sunset photo.