
JTI Russia wanted to create new perspectives and add value to Premium M7 well known brand. The Brand Union Moscow has developed a Trough-The-Line integrated communication concept “Always in...
22 December 2010

On May 19 Tobacco House Sobranie launches an interactive luminous installation Sobranie Light Symphony in Moscow, in shopping mall Yevropeiskiy. The project was created by London art-group Cinimod Studio.The new project presentation will be held...
20 May 2010

JTI has recently launched the new line of cigarettes under Sobranie brand. It was first represented at a special event Sobranie Millionaire Fair — 2009, and at the end of November appeared at retail outlets across Russia.
1 December 2009

Japan Tobacco International (JTI) is extending the line of Winston cigarettes on the Russian market with the new long-expected offer - Winston XS.The new product is represented by 2 flavours: Winston XS Blue and Winston XS Silver. The...
6 November 2009

From 1st April 2009, increased sanctions in England and Wales came into force, which are designed to penalise those who persistently break the law by illegally selling tobacco to those under the age of 18.JTI tobacco company is committed to playing a full role in...
29 May 2009

JTI has introduced a limited edition World Inside design for its Camel brand. Aiming to reflect the modernity of the brand, the packs will feature a bold Camel logo on the front and a printed inner frame.
22 April 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
