
JTI Russia wanted to create new perspectives and add value to Premium M7 well known brand. The Brand Union Moscow has developed a Trough-The-Line integrated communication concept “Always in...
22 December 2010

On May 19 Tobacco House Sobranie launches an interactive luminous installation Sobranie Light Symphony in Moscow, in shopping mall Yevropeiskiy. The project was created by London art-group Cinimod Studio. The new project presentation will be held...
20 May 2010

JTI has recently launched the new line of cigarettes under Sobranie brand. It was first represented at a special event Sobranie Millionaire Fair — 2009, and at the end of November appeared at retail outlets across Russia.
1 December 2009

Japan Tobacco International (JTI) is extending the line of Winston cigarettes on the Russian market with the new long-expected offer - Winston XS. The new product is represented by 2 flavours: Winston XS Blue and Winston XS Silver. The...
6 November 2009

From 1st April 2009, increased sanctions in England and Wales came into force, which are designed to penalise those who persistently break the law by illegally selling tobacco to those under the age of 18. JTI tobacco company is committed to playing a full role in...
29 May 2009

JTI has introduced a limited edition World Inside design for its Camel brand. Aiming to reflect the modernity of the brand, the packs will feature a bold Camel logo on the front and a printed inner frame.
22 April 2009
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

