A tissue brand owned by Kimbery-Clark Corporation, Kleenex, continues to focus on its aesthetic cues in a new U.K. campaign aiming to engage young designers, artists and all creatives alike.
As part of the ‘U know what works’ campaign, Kimberly-Clark’s U by Kotex brand is launching a new ad campaign in Australia that features a video directed at girls who have FOMO, a ‘fear of missing out’.
Kimberly-Clark Australia has launched a new joint campaign for its Huggies Nappies and Huggies Baby Wipes dubbed 'Best Seat in the House.'
Kleenex, a brand that has been producing facial tissues for 88 years now, has launched a new campaign targeting school-aged kids and their parents.
Kotex wants a woman to talk about her period openly, and to be not shy about this controversial theme. The feminine hygiene care brand has teamed up with Israeli agency Smoyz to launch another campaign dedicated to the theme on Pinterest (the agency says that it’s the first-ever promotional effort that uses this photo-sharing service, which is gaining momentum now). The creative team behind the project dubbed ‘Women’s inspiration day’ selected women, who shared the photos with items which inspire them most on Pinerest boards, and then Kotex asked a female designer to incorporate the new Kotex design into these interests, such as lanterns, bowls, vases, spoons, etc.
Kimberly-Clark’s Kotex brand crossed the billion-dollar global net sales mark in 2011, according to the announcement the corporation made yesterday, on February 20.
Brands use a plethora of ways to tell the world that they support sustainable practice and manufacture their products with nature in mind. They launch related campaigns, team up with global environmental organizations and release specifically certified products. Promoting the ecological philosophy around the globe, some brands are also targeting youngsters as consumers of tomorrow. PUMA has recently unveiled its new mascot Marmo and released a book about marine life featuring the red creature, and following the sportswear brand, Kimberly-Clark’s Kleenex Cottonelle is also presenting a new children’s book dedicated to the theme of saving orangutans.
Kleenex has introduced its new innovative product—Kleenex Cool Touch, facial tissues that contain relieving ingredients to help sore noses. The ad campaign is not far off. The Kimberly-Clark brand that invented facial tissue 87 years ago know well when to roll out its ad campaigns. For example, last January it invited Americans to ‘share softnes’ or suggested Hispanic kids to 'catch sneeze'. The high season for facial tissues has begun and it means a monthly sales increase as much as 65 percent over the summer months, says the NewYork Times.