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Sustainable Brands Conference 2012
  • Kleenex Cottonelle Supports the Release of the Book 'Tears in the Jungle: A Children’s Adventure to Save the Orangutan'

    Kleenex Cottonelle Supports the Release of the Book 'Tears in the Jungle: A Children’s Adventure to Save the Orangutan'

    Brands use a plethora of ways to tell the world that they support sustainable practice and manufacture their products with nature in mind. They launch related campaigns, team up with global environmental organizations and release specifically certified products. Promoting the ecological...

    8 November 2011

  • Kleenex Is to Roll out a Kleenex Cool Touch Ad Campaign

    Kleenex Is to Roll out a Kleenex Cool Touch Ad Campaign

    Kleenex has introduced its new innovative product—Kleenex Cool Touch, facial tissues that contain relieving ingredients to help sore noses. The ad campaign is not far off. The Kimberly-Clark brand that invented facial tissue 87 years ago know well when to...

    29 September 2011

  • Kleenex Targets Hispanic Kids with 'Sneeze Catchers' Campaign

    Kleenex Targets Hispanic Kids with 'Sneeze Catchers' Campaign

    Kleenex brand facial tissue is running a campaign dubbed 'Sneeze Catchers' targeting American kids of hispanic origin. It is designed to raise awareness of the importance of taking measures against cold and flu among children. They are encouraged to use facial tissues when...

    3 February 2011

  • Kleenex Invites Americans to Share Softness

    Kleenex Invites Americans to Share Softness

    The winter season is associated with festive spirit, holidays and presents, but sometimes during frosty days we share much more unpleasant things like cold and flu, too. Kleenex wanted to address the problem of spreading infection and support those who are a little under the...

    6 January 2011

  • Kleenex Released Mums ‘Guide to Giving. Christmas 2010’

    Kleenex Released Mums ‘Guide to Giving. Christmas 2010’

    Kleenexmums.com.au, a fast-growing community of Australian Mums supported by the famous Kimberly Clark brand, has released

    8 December 2010

  • Kleenex: for Better and for Worse

    Kleenex: for Better and for Worse

    Kleenex is showing the two potential scenarios of life. You can be a king one day, and in a week you turn out to be a fool, you can be in love now, but tomorrow you will break up with your partner and have a much darker life. These metamorphoses are reflected in the posters by...

    5 April 2010

  • Kleenex Breaks Branding Rules with Ultra Soft Relaunch

    Kleenex Breaks Branding Rules with Ultra Soft Relaunch

    Kimberly-Clark is supporting the launch of its softest ever facial tissues with a major departure in the packaging of its Kleenex Ultra Soft brand. The new packaging, created by strategic design agency Anthem...

    11 January 2010

  • Kleenex: Christmas in a Simple Way

    Kleenex: Christmas in a Simple Way

    Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs...

    18 December 2009

  • Kleenex Has Some Christmas Spirit

    Kleenex Has Some Christmas Spirit

    Earlier this year, yet in spring, author, designer and green crafter Betz White was approached with a request to design Christmas boxes for Kleenex. To create new festive packaging they took photos of sweet artwork pieces...

    8 December 2009

  • TerraCycle, Huggies, Kleenex: Waste Can Make Money

    TerraCycle, Huggies, Kleenex: Waste Can Make Money

    TerraCycle, a huge recycling company, wants to turn used Huggies diapers, Scott toilet paper and Kleenex tissue into goods with the help of Kimberly-Clark company. The things that have already become garbage will be...

    9 November 2009

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Top 10 consumer trends in 2012

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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