Kleenex Breaks Branding Rules with Ultra Soft Relaunch
Kimberly-Clark is supporting the launch of its softest ever facial tissues with a major departure in the packaging of its Kleenex Ultra Soft brand. The new packaging, created by strategic design agency Anthem...
11 января 2010
Kleenex: Christmas in a Simple Way
Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs...
18 декабря 2009
Kleenex Has Some Christmas Spirit
Earlier this year, yet in spring, author, designer and green crafter Betz White was approached with a request to design Christmas boxes for Kleenex. To create new festive packaging they took photos of sweet artwork pieces...
8 декабря 2009
TerraCycle, Huggies, Kleenex: Waste Can Make Money
TerraCycle, a huge recycling company, wants to turn used Huggies diapers, Scott toilet paper and Kleenex tissue into goods with the help of Kimberly-Clark company. The things that have already become garbage will be...
9 ноября 2009
Kleenex In-Kleenados: retro style
As Mintel International reports, Kimberly-Clark has recently launched a special tissue packages of Kleenex In-Kleenados with different retro designs. For exmaple, therу is a carton packaging printed in lithography which resembles an old-fashioned typewriter...
9 октября 2009
Anthem Worldwide redesigned Kleenex Balsam packaging
For the first time in 6 years Kimberly-Clark Co. has refreshed the packaging of its Kleenex Balsam facial tissue range. The new design, created by the York (UK) office of Anthem Worldwide, will be featured on Kleenex Balsam...
4 сентября 2009
Kleenex announced the winner of its Collection box design competition
Tissue brand Kleenex, owned by Kimberly-Clark Co., has announced the winner of a packaging design competition aimed to create the best seasonal Collections box design. Among 300 other entrants the first prize scooped the UK recent graduate
12 августа 2009
Hispanic Kleenex artists are announced
Last December Kleenex brand in collaboration with MASS Hispanic communication agency invited Hispanic amateur artists in the USA to express their Hispanic heritage by creating original works of art.
25 июня 2009
Kleenex launches new gender-specific tissues in mini packs
Kleenex is to launch a new range of 'feminine' pocket tissues. The packaging was designed by UK-based Buddy Creative. Kleenex brand owner Kimberly-Clark Corp. appointed the agency to create the three new packet designs without a pitch, on the strength of the consultancy’s previous...
15 июня 2009
Kleenex builds Twitter hay fever map
Tissue brand Kleenex has launched an online hay fever map, which it hopes will help build a picture of hay fever sufferers across the UK.
8 июня 2009
