
Brands use a plethora of ways to tell the world that they support sustainable practice and manufacture their products with nature in mind. They launch related campaigns, team up with global environmental organizations and release specifically certified products. Promoting the ecological...
8 November 2011

Kleenex has introduced its new innovative product—Kleenex Cool Touch, facial tissues that contain relieving ingredients to help sore noses. The ad campaign is not far off.The Kimberly-Clark brand that invented facial tissue 87 years ago know well when to...
29 September 2011

Kleenex brand facial tissue is running a campaign dubbed 'Sneeze Catchers' targeting American kids of hispanic origin. It is designed to raise awareness of the importance of taking measures against cold and flu among children. They are encouraged to use facial tissues when...
3 February 2011

The winter season is associated with festive spirit, holidays and presents, but sometimes during frosty days we share much more unpleasant things like cold and flu, too. Kleenex wanted to address the problem of spreading infection and support those who are a little under the...
6 January 2011

Kleenexmums.com.au, a fast-growing community of Australian Mums supported by the famous Kimberly Clark brand, has released
8 December 2010

Kleenex is showing the two potential scenarios of life. You can be a king one day, and in a week you turn out to be a fool, you can be in love now, but tomorrow you will break up with your partner and have a much darker life. These metamorphoses are reflected in the posters by...
5 April 2010
Kimberly-Clark is supporting the launch of its softest ever facial tissues with a major departure in the packaging of its Kleenex Ultra Soft brand. The new packaging, created by strategic design agency Anthem...
11 January 2010

Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs...
18 December 2009

Earlier this year, yet in spring, author, designer and green crafter Betz White was approached with a request to design Christmas boxes for Kleenex. To create new festive packaging they took photos of sweet artwork pieces...
8 December 2009

TerraCycle, a huge recycling company, wants to turn used Huggies diapers, Scott toilet paper and Kleenex tissue into goods with the help of Kimberly-Clark company. The things that have already become garbage will be...
9 November 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
