Kleenex marks its 90th anniversary this year with a large-scale design project that involves collaboration with well-known style icon Isaac Mizrahi.
The forecasting model is based on the data from Centers for Disease Control, so is predictive by nature, unlike other flu trackers such as Google Flu Trends and the Cold-FX app.
The brand has invited 100 U.S. elementary and middle schools that excel in math and science to test the absorbing qualities and strength of its tissues.
A tissue brand owned by Kimbery-Clark Corporation, Kleenex, continues to focus on its aesthetic cues in a new U.K. campaign aiming to engage young designers, artists and all creatives alike.
Kleenex, a brand that has been producing facial tissues for 88 years now, has launched a new campaign targeting school-aged kids and their parents.
Brands use a plethora of ways to tell the world that they support sustainable practice and manufacture their products with nature in mind. They launch related campaigns, team up with global environmental organizations and release specifically certified products. Promoting the ecological philosophy around the globe, some brands are also targeting youngsters as consumers of tomorrow. PUMA has recently unveiled its new mascot Marmo and released a book about marine life featuring the red creature, and following the sportswear brand, Kimberly-Clark’s Kleenex Cottonelle is also presenting a new children’s book dedicated to the theme of saving orangutans.
Kleenex has introduced its new innovative product—Kleenex Cool Touch, facial tissues that contain relieving ingredients to help sore noses. The ad campaign is not far off. The Kimberly-Clark brand that invented facial tissue 87 years ago know well when to roll out its ad campaigns. For example, last January it invited Americans to ‘share softnes’ or suggested Hispanic kids to 'catch sneeze'. The high season for facial tissues has begun and it means a monthly sales increase as much as 65 percent over the summer months, says the NewYork Times.
Kleenex brand facial tissue is running a campaign dubbed 'Sneeze Catchers' targeting American kids of hispanic origin. It is designed to raise awareness of the importance of taking measures against cold and flu among children. They are encouraged to use facial tissues when feeling a sneeze coming on and spread this information among their friends. The winners of the campaign will be awarded with an all-expense-paid trip with their families to an Orlando, Fla and will receive a Kleenex kit consisting of healthcare products.