Kleenex marks its 90th anniversary this year with a large-scale design project that involves collaboration with well-known style icon Isaac Mizrahi.
Ahead of the school year, Kleenex has centered its latest promotion, “Kleenex Xperiments,” around recreational science. The initiative is inspired by the fact that 58% of kids go to school when they are sick. So children do need something powerful to solve the nasal problems and prevent the spread of infection at school—Kleenex facial tissues. To reach the target audience, Kleenex commissioned young Einsteins with the task to prove that, as kids are more likely to believe their smart peers than traditional ads.
Brands use a plethora of ways to tell the world that they support sustainable practice and manufacture their products with nature in mind. They launch related campaigns, team up with global environmental organizations and release specifically certified products. Promoting the ecological philosophy around the globe, some brands are also targeting youngsters as consumers of tomorrow. PUMA has recently unveiled its new mascot Marmo and released a book about marine life featuring the red creature, and following the sportswear brand, Kimberly-Clark’s Kleenex Cottonelle is also presenting a new children’s book dedicated to the theme of saving orangutans.
Kleenex has introduced its new innovative product—Kleenex Cool Touch, facial tissues that contain relieving ingredients to help sore noses. The ad campaign is not far off.
The Kimberly-Clark brand that invented facial tissue 87 years ago know well when to roll out its ad campaigns. For example, last January it invited Americans to ‘share softnes’ or suggested Hispanic kids to ‘catch sneeze’. The high season for facial tissues has begun and it means a monthly sales increase as much as 65 percent over the summer months, says the NewYork Times.
Kleenex brand facial tissue is running a campaign dubbed ‘Sneeze Catchers’ targeting American kids of hispanic origin. It is designed to raise awareness of the importance of taking measures against cold and flu among children. They are encouraged to use facial tissues when feeling a sneeze coming on and spread this information among their friends. The winners of the campaign will be awarded with an all-expense-paid trip with their families to an Orlando, Fla and will receive a Kleenex kit consisting of healthcare products.
The winter season is associated with festive spirit, holidays and presents, but sometimes during frosty days we share much more unpleasant things like cold and flu, too. Kleenex wanted to address the problem of spreading infection and support those who are a little under the weather by releasing free miniature Kleenex soft facial tissue boxes called Share Packages. In the Softness Worth Sharing section on its website, the brand encourages to send these nice little boxes with tissues friends just like we send them cards or urls with good info.
Kleenexmums.com.au, a fast-growing community of Australian Mums supported by the famous Kimberly Clark brand, has released an eBook, designed to help mums across Australia this Christmas. The free book contains stocking stuffing ideas, Christmas recipes, kids book gift ideas and Christmas crafts for the holidays.