Kleenex In-Kleenados: retro style
As Mintel International reports, Kimberly-Clark has recently launched a special tissue packages of Kleenex In-Kleenados with different retro designs. For exmaple, therу is a carton packaging printed in lithography which resembles an old-fashioned typewriter...
9 October 2009
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Anthem Worldwide redesigned Kleenex Balsam packaging
For the first time in 6 years Kimberly-Clark Co. has refreshed the packaging of its Kleenex Balsam facial tissue range. The new design, created by the York (UK) office of Anthem Worldwide, will be featured on Kleenex Balsam...
4 September 2009
Kleenex announced the winner of its Collection box design competition
Tissue brand Kleenex, owned by Kimberly-Clark Co., has announced the winner of a packaging design competition aimed to create the best seasonal Collections box design. Among 300 other entrants the first prize scooped the UK recent graduate
12 August 2009
Hispanic Kleenex artists are announced
Last December Kleenex brand in collaboration with MASS Hispanic communication agency invited Hispanic amateur artists in the USA to express their Hispanic heritage by creating original works of art.
25 June 2009
Kleenex launches new gender-specific tissues in mini packs
Kleenex is to launch a new range of 'feminine' pocket tissues. The packaging was designed by UK-based Buddy Creative. Kleenex brand owner Kimberly-Clark Corp. appointed the agency to create the three new packet designs without a pitch, on the strength of the consultancy’s previous...
15 June 2009
Kleenex builds Twitter hay fever map
Tissue brand Kleenex has launched an online hay fever map, which it hopes will help build a picture of hay fever sufferers across the UK.
8 June 2009
Kleenex grew a Silk tree in Sydney
To celebrate the launch of new Kleenex® Silk Touch tissues, a giant installation inspired by the 40th Anniversary of the famous Christo Little Bay wrapping is on display at First Fleet Park, Sydney CBD. The Kleenex® Silk Touch Tissue Tree is wrapped in hundreds of metres of...
2 June 2009
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Perfect summer with Kleenex tissues
This summer Kimberly-Clark Corporation had introduced a new 'fruity' limited edition Kleenex "Perfect Slice of Summer" for Target chain (USA). The packaging shaped like a slice of orange, lime or water melon was design by senior designer at Kimberly-Clark - Jennifer...
1 June 2009
3 commentsKleenex anti-viral tissues launches ads in UK
Kimberly-Clark is running ads promoting its Kleenex anti-viral tissues in UK following the launch of a government swine-flu prevention campaign that promotes the use of tissues. The TV and press ads carry the strapline ‘catch it, bin it, kill it', mirroring the tagline in the...
8 May 2009
Hispanic consumers to add sabor to Kleenex packages
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month in September 2009, and to that the brand is running a contest to find up to three artists who may provide Hispanic-themed motifs for Kleenex boxes. Titled
13 March 2009
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