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It is the brand’s next major redesign since June 2008, when a new bottle and outer casing design was introduced. The new packaging has been developed by Lewis Moberly.
Lewis Moberly has created the brand positioning, name and identity for the new gourmet food hall Experiencia Gourmet in Mexico’s leading department store, El Puerto de Liverpool. Lewis Moberly won the project in January following a global review of identity consultancies by the Mexican retailer. UK based JHP have developed the stores retail space in collaboration.