The Macallan Initiate Cutting Edge In-Store Holographic Campaign
The Macallan single malt whisky can now be seen in a unique 3D holographic point of sale campaign promoting its exclusive travel retail range The Macallan 1824 Collection. The promotion was commissioned by brand owners The Edrington Group for use by...
28 October 2011
Brands’ Activities for the Royal Wedding
On April 29, Prince William and Catherine Middleton (now the Duke and the Duchess of Cambridge) said “I will” at Westminster Abbey—and the time ahead one of the biggest events in Great Britain was a very busy period for brands and advertisers
3 May 2011
Masterclass from Macallan: Whisky Brand Launches Online Photography Competition
Macallan, a whisky brand known for its passion for the art of photography, has announced the launch of online photography competition. As reported earlier, back in December 2010, the brand introduced Macallan Masters of...
28 February 2011
The Macallan Masters of Photography: Albert Watson Edition
The Macallan Masters of Photography: Albert Watson Edition continues the celebration of two very different but highly revered art processes, photography and whisky-making. From December 1, two unique bottles of The Macallan—a 20 year old Sherry Oak and The Macallan...
7 December 2010
The Macallan Breaks Record for Most Expensive Whisky and Crystal Decanter Ever Sold
On November 15, The Macallan® and Lalique set a record for a bottle of whisky sold at auction and all of the proceeds will go to charity: water. Coveted by bidders around the world, The Macallan® 64 Year Old in Lalique: Cire Perdue sold for $460,000 in a lively auction at...
17 November 2010
The Macallan Likes Golf
The Macallan is encouraging its consumers to play golf and enjoy the premium-class malt whisky at the same time. The company is arranging a 4-ball at Craigielaw Golf Club. To become the participant of the...
1 December 2009
The Macallan in Lalique Finest Cut Presented in Moscow
The Macallan Single Malt Whisky represented in Moscow, Russia, the third from of the sixth edition of crystal decanters of The Macallan 57 in Lalique Finest Cut.
26 November 2009
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The Macallan Fine Oak 10 Year Old Looks for New Consumers
The Macallan Fine Oak 10 Year Old reached Multiply agency, Edinburgh, to create an promotion campaign, which is planned to attract up to 135 thousand consumers over the next year. They hope that the core of their buying segment will be "discerning...
5 November 2009
Limited edition Macallan 57 YO in crystal decanters
The Scottish alcohol drinks manufacturer Edrington Group has collaborated for the third time with crystal maker Lalique to produce the unique decanter for Macallan 57 YO in Lalique Six Pillars collection. The new precious 48.5%...
28 September 2009
Macallan 50 sold out at auction for GBP 11,750
On the 5th of August in Glasgow the 50 year-old Macallan bottle was sold at McTear’s Rare & Collectible Whisky Sale at the highest price ever - GBP 11,750 to a private collector from California. That was the most expensive sold among other 600 lots....
7 August 2009
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