To celebrate its 150th anniversary, the MARTINI vermouth brand is launching a versatile program that embodies the philosophy of “gioia di vivere” (from Italian “joy of living”). Celebrations will include retail exclusives, commemorative labels, refreshing cocktails and unique collaborations to highlight the style, passion and the enthusiasm behind MARTINI since 1863.
Martini is launching a new advertising effort this season to celebrate its “Luck Is an Attitude” philosophy. The new spot by the Fred & Farid (Paris-Shanghai) agency was revealed on the brand’s YouTube page yesterday, November 14—the black-and-white 30-second clip stars Barbara Gonzalez alongside Yuri Buzzi, who enter an upscale party by stealth. Their names are not on the list, but they do want to be inside, so they just grab two boxes of Martini Sparkling Wine and carry them into the club, just like they are people who work there.
Since September 14 through to September 28, the Moscow centre of modern art, design and architecture ARTPLAY will host an exhibition of 100 best works submitted by 76 young talented Russian artists as part of the Russian-only design competition organised by Martini Art Club to create the best arty packagings for the brand’s bestest selections —Martini Bianco и Martini Asti.
The creativity of Domenico Dolce and Stefano Gabbana and the experience of the artisans of MARTINI® have created MARTINI® Gold by Dolce&Gabbana. A complex and precious aroma, made through the union of traditional techniques combined with modern technology, allow rare and valuable botanicals to be used in this new blend.
Dolce&Gabbana and Bacardi’s Martini, two of the most famed Italian brands, which have been collaboration for more than 10 consecutive years, announce an upcoming official launch of Martini Gold by Dolce&Gabbana, a new unique and stylish combination of best wine and spicy herbs. The new drink comes to the shelves in a lavish gold bottle in a black case.
This hot summer, the Russian portfolio of Martini sparkling wines, which already includes Martini Asti, Martini Brut and Martini Rose, welcomes a new addition, Martini Prosecco. This organic dry sparkling wine, produced in the north-eastern part of Italy, has apple and peach notes as well as a unique spicy aftertaste.