To celebrate its 150th anniversary, the MARTINI vermouth brand is launching a versatile program that embodies the legendary Italian “gioia di vivere.”
Martini is launching a new advertising effort this season to celebrate its “Luck Is an Attitude” philosophy. The new spot by the Fred & Farid (Paris-Shanghai) agency was revealed on the brand’s YouTube page yesterday, November 14—the black-and-white 30-second clip stars Barbara Gonzalez alongside Yuri Buzzi, who enter an upscale party by stealth. Their names are not on the list, but they do want to be inside, so they just grab two boxes of Martini Sparkling Wine and carry them into the club, just like they are people who work there.
Martini has announced the winner the Martini Royale Casting. 27-years old Bárbara González from Pamplona, Spain will join the celebrity roster of Martini stars such as Charlize Theron, Naomi Campbell and Monica Bellucci.
Since September 4 the first of four stages of online voting began. So far the Bulgarian finalist Zheni Radkova is the favourite of the voting with 1260 votes gained.
Two finalists, whose artworks will be used to produce limited-edition labels for Martini Bianco and Martini Asti for the Russian market, are to be revealed at the venue.
Italian brand MARTINI has launched a new global Facebook competition MARTINI KISSER CASTING to find the best kissing specialist, a hero impersonating the drink’s motto "LUCK IS AN ATTITUDE".
The creativity of Domenico Dolce and Stefano Gabbana and the experience of the artisans of MARTINI® have created MARTINI® Gold by Dolce&Gabbana. A complex and precious aroma, made through the union of traditional techniques combined with modern technology, allow rare and valuable botanicals to be used in this new blend.
Dolce&Gabbana and Bacardi’s Martini, two of the most famed Italian brands, which have been collaboration for more than 10 consecutive years, announce an upcoming official launch of Martini Gold by Dolce&Gabbana, a new unique and stylish combination of best wine and spicy herbs. The new drink comes to the shelves in a lavish gold bottle in a black case.