According to recent statistics from eMarketer, mobile has rapidly changed the way we research and book our holidays.
Binge-watching video content on mobile, checking social media in bed, mobile-addicted commuters, hyper-connected workers, and mobile gaming.
The research by Annalect reveals that 57% prefer using apps over web browsing on mobile, moreover, around 55% use app store to learn information about a new brand.
Among the top three threads for business growth, CEOs named state over-regulation (78%), lack of specialists with key skills (73%) and government fiscal policy towards budget deficit (72%), followed by geopolitical uncertainty (72%), increasing taxes (70%), and lack of cyber security (61%).
The prolonged relevance of the app economy rests on its ability to redefine its purpose and maintain concurrence with the evolving digital landscape.
The international consulting firm BCG has researched and measured the impact of the whole mobile Internet industry in the so-called EU5 countries: Germany, France, the UK, Italy, and Spain.
The statement was true in a live test environment for Domino's and Nationwide mobile ad placements.
The UK research and strategy consultancy Populus has revealed the results of a recent survey done on behalf of Netbiscuits, a mobile analytics firm, that confirms the importance of a good mobile site for a favorable customer experience.