Back home in Colombia when I was still only in my third semester of uni, I got a placement as a copywriter at Lowe. It was my first real work experience. There was this family that sold art and design books out of the back of a van and did the rounds through every agency in Bogotá. They would park out the front and all the creatives would rush down to buy their books.
In 2014, we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging, JWT Intelligence predicts.
Historically brands were created to act as business tools with a view to developing sustainable competitive advantage and future profitability. The financial and accounting communities acknowledge the value of brand as expressed as intangibles, rather good will, on corporate financials.
A couple of things collided last week that started me noodling: a Met Office warning, and the eventual winner of The Apprentice. First came the news that the UK was experiencing a heatwave. For those of you in sunnier climes, hitting 32 degrees for a couple of days running might not seem a big deal, but here, it’s worthy of a level 3 warning.
Earlier this week, Apple unveiled the latest version of their software for iPhone and iPad, iOS7—you may have noticed.
Offering a product or service that meets consumers’ needs is the price of entry for any brand; however, to generate enthusiasm and motivate consumers to purchase brand marketers need to recognize and tap into the power of desire.
As the New Year is a time for new resolutions, new beginnings — an opportunity to do things differently — one mantra I will be encouraging clients to work by for 2013 is that keeping brands fresh is a necessity not a luxury.
Unfortunately, Facebook is learning that even a cool billion can't buy you love, as celebs, musicians and Mia Farrow have abandoned Instagram in protest of the new regulations.