Back home in Colombia when I was still only in my third semester of uni, I got a placement as a copywriter at Lowe. It was my first real work experience. There was this family that sold art and design books out of the back of a van and did the rounds through every agency in Bogotá. They would park out the front and all the creatives would rush down to buy their books.
Traditionally, at the end of each year the research firm JWT Intelligence releases the list of Top 100 Things to Watch for the coming 12 months. While in 2013 the most trending topics were the rise of “appcessories,” peer-to-peer partnerships, detoxification and mindful living, in 2014 we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging.
A couple of things collided last week that started me noodling: a Met Office warning, and the eventual winner of The Apprentice. First came the news that the UK was experiencing a heatwave. For those of you in sunnier climes, hitting 32 degrees for a couple of days running might not seem a big deal, but here, it’s worthy of a level 3 warning.
As a parent of teenagers I frequently hear sentences beginning with the phrase “I need.” Seriously, do my children really need another new pair of shoes, an iPod, a computer, headphones, boots, skinny jeans, etc.? When I was growing up and made similar requests my mother used to ask, “Do you need this or do you want it?”