popular Consumer Insight
Of those who buys organics regularly, 72% do it because they believe organic food is a healthier choice for them and their families.
The research conducted by the group of professors from Lund University proves that consumers can't evaluate the quality of a food product not linking it with the status of its brand.
Kraft Foods brought the fight against hunger to its own soil. Yesterday together with the Chicago Botanic Garden, the company unveiled a three-season fruit and vegetable garden growing on the campus of Kraft Foods global headquarters near Chicago. When gathered the harvest will become food for the hungry in northern Illinois.
Electrolux, the company offering sustainable and environmentally friendly solutions for almost every aspect of household life, has organized a trend seminar in Stockholm dedicated to the subject of 'terroir' – a gastronomy trend that is rapidly attaining success in leading restaurants. Previously this term would only pertain to wine. But since it means “a sense of place” and refers to the cumulative effect that the local environment has on the taste of the product, it can be used to all food products. Terroir is about going local and eating local food, which is becoming more and more fashionable each day.
Our study found that the ethical messages and ideas really resonated when consumers personally relate to the ethics being discussed.
Pearlfisher has designed the artwork for food packaging and restaurant menus for new chain Otarian...
This is the time of year when loads of people join the gym with the sworn intention of getting into shape. New year, new start and all that. It set me thinking about how design agencies could shape up for the challenges 2010 will bring.
A few more weeks of festive fun and feeding frenzy before the slimming brands are out in force bombarding us with new lose weight quick and 'diet' options... But, 'diet' actually means "what is eaten and drunk habitually" and is not about counting calories and restricting or choosing different food to lose weight.