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  • Molson Coors UK & Ireland and Landor Associates Re-design Coors Light Brand Identity

    Molson Coors UK & Ireland and Landor Associates Re-design Coors Light Brand Identity

    Molson Coors and Landor Associates launched exciting new designs for Coors Light packaging. Coors Light seeks to build on its heritage, reinforcing the core Rocky Mountain cold refreshment...

    19 April 2011

  • The Package Design & Development Summit: March 1-3, 2011

    The Package Design & Development Summit: March 1-3, 2011

    The Package Design & Development Summit brings together package design and development professionals seeking the latest trends, tools and technologies to create packaging that drives product growth.

    29 November 2010

  • Live Web Chat 20/10 — "Working as a packaging designer"

    Live Web Chat 20/10 — "Working as a packaging designer"

    October 20, 2010, 1pm—4pm (GMT) — Popsop and Guardian Careers community invites you to follow the upcoming live discussion called 'Working as a packaging designer' and learn more about careers in this area and the skills and qualifications you need to break...

    19 October 2010

  • Light and Colour by Ran Lerner Design

    Light and Colour by Ran Lerner Design

    The Manhattan based agency Ran Lerner Design develops fresh and innovative designs for usual things. The creative group worked from both global and less known brands like Umbra, Acme, Kikkerland, Wedgwood, Rosenthal,...

    9 March 2010

  • Are Strategic Planners a Good Thing or a Bad Thing?

    Are Strategic Planners a Good Thing or a Bad Thing?

    The answer, surely, depends on the planner.There are designers and creative directors out there who view them with suspicion; who fear being constrained by reams of research and who resent what they see as their meddling. By the same token there are those that appear too frightened to think...

    Martin Grimer, Aesop Agency

    4 February 2010

  • Mambajamba’s Packaging Transforms into an Animal

    Mambajamba’s Packaging Transforms into an Animal

    A young designer Meg Eaton has developed a new and promising concept of packaging cookies for animal crackers Mambajamba. The idea will be definitely appreciated by kids as the box...

    6 November 2009

  • Allison Newhouse and her works

    Allison Newhouse and her works

    A native of Minneapolis, Allison Newhouse has been a member of the Duffy & Partners design team since early 2006 and was hand picked by Joe Duffy and Dan Olson based on the brilliant...

    24 March 2009

  • Barak'e: Arab hospitality

    Barak'e: Arab hospitality

    Neo Group design agency from Israel developed a unique brand for the Israeli and international market, for one of the largest food manufacturers in the Israeli-Arab market.Barak'e name, meaning blessing...

    20 February 2009

  • Free package design templates from Italy

    Free package design templates from Italy

    Italian Idee Montabili offers packaging templates as EPS files that you can download for free. Many of them are very unusual shapes — great for personal projects or as inspiration for pro designers looking to get away from the standard...

    2 February 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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