Brand storytelling agency Aesop developed a crisp and fresh packaging for the low-cal Ribena Light juice. The new ‘airy’ packaging, which has been already launched across the UK, is to attract more consumers and help the product stand out on a shelf, which replaced Ribena Really Light as part of GSK’s market leading juice drink family.
packaging designers
Molson Coors and Landor Associates launched exciting new designs for Coors Light packaging. Coors Light seeks to build on its heritage, reinforcing the core Rocky Mountain cold refreshment brand message. The simplified design, launching in the UK, promotes the brand’s position as a Premium Light Tasting Beer, whilst managing consumer understanding that ‘light’ references taste and not alcohol by volume (ABV) content.