The digital music-streaming service Spotify has launched a U.S. campaign to reach a broader audience. The new “For Music” promotion, developed by Droga5, includes two commercials on TV and in the digital space. The first 30-second ad aired during NBC’s season premiere “The Voice” on March 25, and the extended version arrived on the same day during other shows. The service’s first-ever campaign will also include display and video ads to be launched on major online platforms such as Yahoo, AOL and Viacom networks.
Heinz, which is aimed to plant up to 57,000 trees through its ‘Join the Growing Movement’ U.S. campaign, has introduced Spotify’s ‘play’ button technology on its UK Facebook page, enabling Heinz Tomato Ketchup Facebook fans to listen to a song playlist.
Bacardi rum teams up with Spotify digital music service to roll out the next stage of the iconic rum 150th anniversary. Now, Bacardi sets on a tour with the Spotify Big Green Bus that will be making stops at some of the biggest music events of the second half of 2012.
Coca-Cola has announced a multifaceted partnership with Spotify music platform to provide fans with a new unprecedented music experience...