The bottle, initially designed by TBU's Stockholm office back in 1979, has got a new stylish look that encapsulates Frïs's status as the world's only freeze-distilled vodka.
This month sees the two biggest Russian financial companies — VTB Group and BinBank — to launch their new retail banking brands on the local market.
Just two months ago we saw Identica announce an unprecedented form of partnership with Hyphen, and now another company -- The Brand Union -- is revealing its partner ties with Digit.
CEO of TBU in the UK shares his point of view on the role of professional management in branding, argues what a real value of brand for an average consumer is, and explores the reasons behind a huge commercial success of WPP in 2011.
The organization responsible for marketing the United States to world visitors unveiled ‘Brand USA,’ America's first-ever global consumer brand. Formerly known as the Corporation for Travel Promotion, but now doing business as Brand USA Inc., the group introduced its global brand positioning and strategy before an international audience of travel professionals and destinations in London. The creation of America's new global brand is the first critical step in the development of the nation's first unified marketing effort. Brand USA Inc. will launch their first official advertising and marketing campaign in the spring of 2012 to invite world guests to visit America for leisure, business and scholarly purposes.
Popsop has interviewed Simon Bolton, who told about the company’s plans and strategy in Russia, as well as discussed the current state of both Russian and UK brand and design markets.
The Brand Union has promoted Dave Brown to the newly created position of Worldwide Development Director for Consumer Branding. The move comes as the global design and branding agency seeks to develop its consumer branding offering and take on a wider portfolio of work from consumer brands.
The Brand Union and JTI have enjoyed a fruitful partnership on the Sobranie brand for more than three years now. The latest result of this collaboration is through the line platform for a new brand extension—Sobranie Superslims—to be launched in May '11.