IKEA makes textiles one of the core components of its collections and focuses on fabrics in its campaigns. Recently, the furniture retailer launched two promotions at a time—in Australia and Hong Kong—dedicated to the creative use of textiles, DIY and home comfort revolving around applying different prints and colours. Both campaigns include an interactive component, encouraging consumers to experiment with textile and find new affordable ways to express their personalities through vibrant patterned fabrics and bring new life to their homes.

The Swedish furniture giant IKEA has launched a new promotion in Australia, encouraging the nation to ‘Have a Gö’ and be ready to come out and fight to make all homes well-furnished. The new marketing campaign kicks off with a 60-sec advert, revolving around the theme of epic medieval battles, showcases dozens of people running with chairs and lamp stands to destroy old interiors and bring new spirit to the boring spaces.