From Nestlé's fat-burning drink to Magic Leap's 3-D optical sculptures blurring boundaries between real and virtual worlds: the future of today.
Customers will demand "immersive experiences," prefer pictures to text in visual communications, entrust all their data to a mobile, start adopting guilt-free mindset and focusing on "humane" in their lives.
Trends in packaging fluctuate, reflecting what’s important to us as consumers. As we move out of recession, we want to feel special—that we can afford some of life’s little luxuries. We also demand more—more knowledge about the product (and packaging) that we buy and expectations that major brands and retailers are environmentally responsible.