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According to Nielsen’s quarterly Global AdView Pulse report, the ad spending across the globe was up 4.3 percent over Q3 2012 (to $139 billion).

Just two months ago we saw Identica announce an unprecedented form of partnership with Hyphen, and now another company -- The Brand Union -- is revealing its partner ties with Digit.

Now it seems that adding a successful digital expert to a plethora of network-owned traditional full-service ad agencies is becoming a hot trend for the world's media giants this year.

The Cannes Lions International Festival of Creativity, the largest and most prestigious annual awards in the advertising industry, culminated on Saturday, June 23...