Evian that has recently unveiled a new digital platform The Source today launches ‘Live Young, Get Fit!’, a three-city pop-up workout series featuring celebrity fitness trainer Jackie Warner.
Year: 2012
The article is written by Ted Mininni, the President of Design Force, Inc., USA
Classic brands can have an unfair advantage over emerging brands. They are instantly recognizable to many consumers, associated with pleasant memories and specific attributes. They appeal on an emotional level that new brands simply haven’t had the time to establish yet.
The airline company KLM Royal Dutch Airlines is promoting its services on the international market with a recently launched initiative under a friendly ‘Be My Guest’ tagline. The new campaign, developed by Tribal DDB and DDB Amsterdam, uses an undying trend, which has been used in recent marketing efforts by Burger King and adidas to name but a few—it features famous people from various industries. Since KLM is a Dutch company, the new promotional activity features six celebrities originating from the Netherlands—DJ Armin van Buuren, fashion supermodel Yfke Sturm, football legend Ruud Gullit, Hollywood actor Jeroen Krabbé, astronaut Wubbo Ockels, and designer Hella Jongerius, who can ‘be reached’ by the airline guests in the virtual chat.
Pepsi Japan, which has a lot of shocking and weird varieties in its portfolio, including Strawberry & Milk, Ice Cucumber and Baobab, has unveiled another revolutionary seasonal variety. Now, the iconic carbonated drink brand is inviting its loyal fans to try a new variety with the salted watermelon flavour. The new drink, which pays tribute to the traditional Japanese summertime treat, will hit the local market on July 24.