Year: 2013

Porsche records a “birthday roar” for the 911 model

To celebrate the 50th anniversary of its 911 model, Porsche is presenting a nice musical promotion that uses cars as musical scale syllables. Each of the seven cars, including the vintage and modern versions, are revving their engines to produce seven notes. Each car is “responsible” for one of the tones, depending on the model’s generation—from “c”  for the oldest (1963-1973) through “h”  for the latest (2011-2013).

Continue reading →

Social vending: creating experiences and dispensing connections

Vending machines have a long history dating back to 215BC. Greek mathematician Hero created the first vending machine dispensing holy water in exchange for a coin. Now fast forward to 1880 where the more modern style vending machine was created in London dispensing postcards. From there, it didn’t take long for vending machines to pop up in the U.S. and the rest of the world.

Continue reading →

Coca-Cola EKOCENTER delivering purified water, WiFi, vaccines and more to poor regions

The Coca-Cola Company starts delivering essentials like purified water and WiFi access in packs—or, more preciously, in kiosks—to the deprived regions as part of the EKOCENTER initiative. For the effort, aimed to improve well-being and social conditions in the rural communities in developing countries, the soft drinks giant teams up with a number of partners including DEKA R&D, IBM, McCann Health, NRG Energy, Inc. (NRG) and UPS to name a few.

Continue reading →

Diesel’s Jogg Jeans new collection: jersey + denim = free motion

Diesel has recently rolled out a campaign to push Jogg Jeans, the product that fuses durability and style of denim with ultimate softness and comfort of jersey sweatpants. The lineup of the jeans modified with the soft fabrics touch to fit the active lifestyles was silently introduced back in 2011, but it’s the first time Diesel actually speaks loudly about this innovation.

Continue reading →

LEGO starts producing watches for adults, sticking to its “building brick” visual tradition

LEGO, the brand that has always been associated with younger consumers, now grows up to deliver goods for adults. The manufacturer is unveiling a collection of timepieces for men and women in versatile styles. The watches, arriving in November 2013, are plastic and have interchangeable parts such as the bracelet links and bezels, which is a tribute to the “build yourself” ethos of the brand and a nice move in the era of customization.

Continue reading →