LG wants its US consumers to share the most creative and unusual ways of using home appliances in the idea competition Smart Discoveries.
Year: 2013
The American fashion brand Kenneth Cole provided a unique perspective at its Spring 2014 collection during the New York Fashion Week show, which took place on September 7. With the help of the AKQA digital agency and Vine, a Twitter-based app for sharing 6-sec videos, the brand managed to demonstrate how the new collection was seen through the eyes of popular video bloggers, such as Meagan Cignoli, known for her stop-motion Vine videos, Jesse Hlebo, Jason Mante and others. As a result, a “breathing” wall of over 120 short Vine films that document the Kenneth Cole Spring 2014 show, was created.
Apple has finally unveiled the long-awaited update of its iPhone range with two versions that offer an expensive/cheap alternative. The first one, iPhone 5S, is positioned as the most forward-thinking smartphone in the world and costs $399 for the 64GB model while the second, iPhone 5C, is touted as the most colorful smartphone yet and is priced at $199 for the 32GB model.
Creative Social, founded in 2004 by Daniele Fiandaca and Mark Chalmers, is a collective of the world’s most pioneering, interactive creative directors and business owners (the Socials)—a group of people who recognise that collaborating in this digital landscape is how they’ll advance the industry and enjoy the journey.
ABSOLUT is rolling out a new international campaign, Transform Today, that is all about fostering artistic metamorphosis and connecting daring minds across the planet. To reach this goal, the brand teams up with four contemporary artists who “ignore fate and break boundaries,” reshaping their personal creative vision and the fields they are working in. As part of the new marketing effort, the brand will also reach its consumers, inspiring them to tap into the movement with their own submissions that correspond with the theme.