Following the latest introduction of the hashtags, another new option that has been previously available on Twitter and its video addition Vine (and lately Instagramm, too), is being rolled out this week on Facebook—embedded posts.
Year: 2013
Toyota Africa took online interactivity to the offline world to promote Toyota RAV4. Since the vehicle is designed to appeal to people who spend most of their time away from computer screens, the car manufacturer wanted to reach the target audience through the media that would resonate with their active, offline lifestyle. The brand teamed up with DraftFCB Johannesburg and the digital agency Hellocomputer to build an outdoor bike trail that imitated a traditional website.
Mercedes-Benz USA is holding a social media competition, “Take the Wheel,” to promote the new Mercedes CLA for the younger audience. The brand has commissioned five best Instagram photographers for a 5-day drive across the United States behind the CLA’s wheel. The author of the the most «liked» photos will win a 3-year lease on the new Mercedes-Benz car.