Pursuing an architectural degree, he realised he didn’t have enough patience to master that complicated  discipline, so he quit it and turned to a related field—graphic design. Later in 2003, he founded his own design agency The Plant, jumped into the food business, and launched the Feast food festival in 2012. Recently he has celebrated the release of the first issue of his agency’s own printed media—the fanzine Tomorrow’s Chip Paper, based on ‘true food stories.’ All this is about Matt Utber, an Australian expat in the U.K., the founder of the boutique-sized design business, an art lover and food connoisseur.