Pernod Ricard is set to roll out a new Beefeater My London limited-edition bottle in about 25 international markets as well as in travel retail.
Year: 2013
Electrolux is unlocking design talents in children, from toddlers to tweens, with the new competition that rolls out on the brand’s Facebook page. The Design Playground contest invites parents from all countries excluding the USA, Italy and Russia to share their kids’ kitchenware concepts. The project doesn’t include cash prizes, still it helps bring the ideas of emerging talents to a professional level—the most impressive ideas will be turned into 3D sketches.
Heineken is re-inventing clubbing experience with the introduction of the Heineken Ignite beer bottle that detects and responds to people’s motion and sound vibrations. The prototype of the brand’s “first smart beer bottle” was revealed at 2013 Design Week in Milan on April 9 as part of Heineken’s Lounge of the Future concept. For the project, the digital team of the beer giant has collaborated with Tribal DDB Amsterdam and a selection of other partners and experts from various fields.
Diet Coke has released a new commercial as part of its collaboration with Taylor Swift, who became the brand’s ambassador earlier this year. The new 33-second commercial premiered nationally during yesterday’s “American Idol” in the USA. The spot by Droga5 New York arrives one week after Coke’s major rival, Pepsi, unveiled its spot “Mirror” for Pepsi Max starring its global brand ambassador Beyoncé.
Heineken is preparing a series of activities for the Tribeca Film Festival (TFF) to provide the visitors and guests of the 12th annual festival with an enhanced cinematographic experience. The brand’s program for the festival, which is taking place April 17–28 in NYC, includes sessions, special events and after-parties and even prizes for filmmakers.
Starbucks UK has announced it will soon launch a popular charitable initiative “suspended coffee” in its venues. It means that now customers who buy a beverage for themselves can automatically reserve one of the same value for homeless people. According to Independent, Starbucks is the first British chain to adopt this charitable movement, which originated in Naples, Italy.
The space trip theme, employed by Red Bull, Virgin and AXE in their promotional efforts, has now been taken up in the new campaign by KLM. The Dutch airline is encouraging the international audience to participate in the KLM SPACE competition for a chance to win a once-in-a-lifetime opportunity to fly into space aboard the SXC Lynx. This revolutionary aircraft is set to make the first commercial space trip as part of the larger project, Space Expedition Corporation (SXC), in partnership with KLM.