The Perrier brand, which marks its 150th anniversary this year, is rolling out Perrier Slim Cans in Canada to celebrate the spring and summer seasons. The slim aluminum 250 ml single-serve cans contain the French carbonated water with natural, pink grapefruit and lime flavors with no sugar and zero calories. The cans are available nationwide at the suggested price of $6.99 for a 10-pack.
Year: 2013
Adidas is opening its archives for the global audience at its newly launched interactive website. There, the brand tells the stories behind its sportswear, showcases the images of autographed shoes and prototypes, retro commercials, and catalogues from the 60’s, 70’s and 80’s, covering the three decades of its presence on the global market.
In partnership with Evernote, a note-taking and achieving service, Honda Silicon Valley Lab (HSVL), an R&D division of Honda in the U.S., establishes the “Honda Innovation Award” within the 2013 Evernote Devcup international 6-month competition that combines in-person and virtual events, encouraging developers to create new apps on the Evernote platform. Continuing to spread its philosophy of innovation, Honda will be awarding participants for the development of applications “that make personal mobility more enjoyable and memorable,” states the press note.
Red Bull, known for its deep connection with contemporary music, is launching an accelerator Red Bull Amplifier created to aspire musicians. The programme is open to the EU residents and doesn’t involve any financial support for the participants—rather, they get an access to the Red Bull’s global audience on social media channels and the brand’s properties. The brand handles this project in collaboration with incubator innovation consultancy Sidekick Studios.
Old Spice is pushing a wolf theme further with the introduction of a new spokescharacter, Mr. Wolfdog. The new ambassador of the brand is promoting the Wild Collection, which was introduced by two ‘wild’ commercials in the USA earlier this year. To reveal the best of the beast in each male consumer and advertise the wild scents line, P&G’s brand has tapped the animal with human features.