The next challenge for brands is to meet human and consumer needs on both a global and a more local scale.
Year: 2013
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.
Guinness has unveiled another project to celebrate its legendary black stout. The Irish beer brand has collaborated with Jason Bruges Studio and a team of creative minds to develop a “breathing” pint monument to the iconic drink. The 3.6-meter, 2-ton statue, which is more like a totemic symbol than a pint, has been displayed at the Guinness Storehouse in Dublin.
Miss Dior is spreading the spring and feminine spirit with its latest “La Vie En Rose” advert. It is the second time Sofia Coppola and Hollywood A-lister Natalie Portman have collaborated on a commercial for the perfume brand, with the first spot launched back in 2011. To highlight the sweet and romantic atmosphere, the ad features a plethora of white, cream, red and pink roses just everywhere.
Following Apple, Microsoft, BlackBerry and Google, Mozilla is launching its own Firefox OS to be used in smartphones from Alcatel, LG, ZTE and later Huawei, all powered by the Qualcomm Snapdragon™ chipset. Unlike rival iOS and Android OS, Mozilla’s OS is a free, open-source technology that provides more freedom to mobile carriers and, more importantly, to developers, enabling them to develope every feature as an HTML5 application.