As usual, here is a brief recap of this week’s design news from London (and abroad).
Year: 2013
Patagonia is now enabling its consumers not only to wear sustainable apparel, but to drink organic beer as well. The 40-year old outdoor clothing brand, known for its eco-focused ethos, has partnered with the New Belgium Brewing company to craft a limited-edition organic lager, California Route. Patagonia has been deeply engaged in the development of the common-style 5.5% ABV beer that is the first drinkable product created by and in collaboration with an outdoor gear brand.
American Express is rolling out a new program, Small Business Saturday initiative, in the UK to promote local brands, retailers and services, encouraging the consumers to shop locally. The credit card brand collaborated with the Ogilvy&Mather agency to deliver its message though a vibrant visual campaign that includes a TV advert, web promotions and prints.
Campari is fusing geography and holidays for its 2014 calendar, fronted by Hollywood diva Uma Thurman and photographed by fashion photographer, Koto Bolofo. The 15th consecutive edition, «Worldwide Celebration,» explores authentic traditions of 12 different countries through their 12 unique festivals.