A couple of weeks ago, I touched on the whole debate about the value we place on design with the trend for inviting consumers to help us design expressions of brands. But, as the trend for creative partnerships takes hold in all its forms, the one that is probably the hardest to get right is the trend for brand and brand/designer collaborations.
Author: Jonathan Ford
With Valentine’s day looming, brands have a great excuse to jump on a new campaign brand-wagon. (albeit a short-lived one). Heineken Italy, for example, has timed the launch of its new ‘Beer Gloss’ lip gloss for women with this romantic occasion. Fine for a quick kiss maybe but what’s the secret to everlasting love?