Mobile display ads and mobile native ads increase brand awareness by 54%, the latest joint tests by Havas and Sky Media prove

Havas Media Group along with the two research agencies Differentology and On Device Research have teamed up with Sky Media, advertising sales arm of Sky, to conduct one live and two lab experiments aimed at trying new methodologies in measuring mobile advertising effectiveness.

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Brits have 36% more purchasing power in 2014 than the European average, GfK study finds

The global marketing data provider GfK has revealed the results of the annual study GfK Purchasing Power Europe 2014/2015 that has shown a 2% average growth of the nominal disposable income of the residents of 42 countries in euro.

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80% of global smartphone users recommend a brand based on mobile website experience

To adapt or not to adapt a brand website for mobile and tablet screens should be out of discussion among marketers these days. Numerous studies have proved that a positive mobile experience is important for customers who prefer to research services or products using a smartphone.

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76% of new FMCG products launched between 2011-2013 failed within a year, Nielsen “Breakthrough Innovation 2014” report finds

Researchers behind the Nielsen Breakthrough Innovation Report for Europe 2014 have analyzed 12,000 FMCG product launches across Western Europe and revealed the trend that about 66% of those products never reached the sales volume of 10,000 items, while 76% of those new launches never survived the first year of their marketing lifecycle.

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Monthly design news roundup: bluemarlin, Slice Design, ButterflyCannon, JDO, Pearlfisher, FITCH and others

We’ve compiled the list of 13 latest works by some leading UK (and Russian) design agencies released over the past month.

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Hyper-aware Generation Z is the most resistant to irresponsible business practices, a new research finds

The so-called Generation Z (born between 1995-2009) in the coming years are to become today’s shoppers, workers and […]

Google, McDonald’s and Amazon are among the top 10 simplest and most social global brands

Last week, the two global brand rankings were released independently — Klot’s Top 50 most influential brands on social media and Siegel+ Gale’s Global Brand Simplicity Index 2014.

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**Warhol’s “15 minutes of fame” in GIF images:** part of Absolut’s content marketing strategy

In a bid to get as much coverage in earned media as possible, the wise Absolut’s marketing team at Pernod Ricard UK has commissioned the London-based digital art group 15 Folds and 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.

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Diet Coke Israel celebrates the uniqueness of its fans with two million custom-printed bottles

Following in the footsteps of Absolut with its 4 million of uniquely printed bottles in 2012, Diet Coke has also tapped on the automatic personalization trend, using an advanced programmatic printing algorithm.

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Mintel reveals top four consumer trends in the UK for 2015

As the year 2014 is gradually coming to an end, we look ahead to 2015 and keep questioning ourselves: what will be «hot» for consumers next year? And how can we as marketers capitalise on that?

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