«Virtual» health or What kind of experience do patients need? 2023 EY’s Global Consumer Health Survey across six countries found what consumers value most about healthcare. In the […]
Sleep better and stay smarter with these ingredients There is a real boom in the segment of herbs-adaptagens and other herbal ingredients that provide certain physiological […]
POPSOP’s Choice: The Best Collagen Supplements of 2023 Collagen supplements have become popular for skin health, and there is a reason for it. Studies show that […]
Resolution Store: promotion strategies for bars and restaurants in questions and answers In the «Resolution Store» section, we collected successful marketing cases of HoReCa industry enterprises that have passed the […]
«Real Kombucha for Real People» or Kombucha Market Trends We analyze a relatively new, but rapidly gaining popularity, sub-segment of the well-known functional drink with kombucha probiotics […]
AI innovation in food and beverage production We are seeing a real take-off of machine learning platforms. chatGPT and Midjourney predict a cloudless future in […]
POPSOP’s Choice: Best Supplements for Weight Loss in 2023 When you want to lose weight, it’s tempting to look for help anywhere. If your thoughts turn to […]
The market for functional hangover drinks. Part II Functional hangover drinks have been on the market for almost a quarter of a century. In the first […]
Caffeinated Sweets or Energizing Confectionery Trends If classic sweets (in the usual sense) are traditional sweets for children, then caffeinated confectionery sweets are a […]
The market for functional hangover drinks. Part I It has long been known that the best way to prevent a hangover is to drink alcohol in […]