Last week the car brand Mazda teamed up with the Toronto-based office of the advertising agency JWT to launch an unprecedented digital campaign on Instagram. The aim was to introduce a new MX-5 Roadster model in Canada to young 18-to-35-year-old drivers and engage them in a natural yet entertaining way.
Author: Popsop Staff
Latest report called «This Year, Next Year» by WPP-owned media management from GroupM, forecasts that global media spend in 2014 will reach $534 billion, a 4.5% increase over 2013. The ad spending will increase 5% to $560 billion in 2015, GroupM predicts. Both figures are very close but slightly fewer than the calculations earlier revealed in July by eMarketer.com.