The Design Week Awards provides a stage for the best works across all design disciplines, from branding to interiors, products to interactive.
Author: Popsop Staff
As the new 2013 year approaches, JWT, one of the biggest global marketing comms agencies, has recently released its newest 8th trend report for 2013 —a 171-page white paper, encompassing the results of a year-long quantitative, qualitative and desk research conducted by JWTIntelligence in the U.S and U.K. Additionally, 70 JWT experts across more than 25 international markets were interviewed about technology, health and wellness, retail, media and science.
From persuasion to platform, from positioning to purpose, from consistency to experimentation, from control to liberation and from ownership to ‘boundarylessness’ — these are the crucial shifts in branding theory spotted over the 20-year career by Robert Jones, head of new thinking at a brand and innovation firm Wolff Olins and visiting professor at UEA, published in the current issue of the Journal of Brand Management.
